Infillion Advertising for Car Sales Leads

The MediaMath buying platform combined with engagement formats that reward a shopper's attention, run for your zone through an agency.

Infillion is an advertising technology company that acquired MediaMath, one of the original demand side platforms, and combined it with its own engagement advertising formats, interactive units that reward a person for spending time with an ad, along with location data from its heritage in mobile advertising. It buys display, online video, connected television and audio across the exchanges, sells to agencies and advertisers on a partner basis, and reports engagement time alongside the usual metrics.

For a dealership the platform matters through an agency or a group that runs it: programmatic buying in the zone from a well known console plus engagement formats that hold a shopper for a minute with a configurator, a payment calculator or a video, which is longer than any banner. A single store reaches the inventory through partners; an agency that values the engagement formats gets the console.

A store spends through Infillion when its agency wants a mature programmatic console with engagement formats that earn a shopper's attention rather than interrupt it, for display, video and connected TV in the zone. The engagement units suit a vehicle explainer.

The honest objection is that it is a partner sold platform suited to agencies and groups, that a single store reaches the inventory through partners, and that programmatic reads through branded search over weeks. The company's ownership changes confuse buyers who knew MediaMath on its own.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Infillion fits agencies and dealer groups that want the MediaMath console with engagement formats, and franchise stores whose agency runs it. It fits less well for a single store, which reaches the inventory through partners. National sellers with scale can run it nationally.

Infillion works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Infillion, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Infillion, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

An Infillion bought lead reaches the CRM as a click from a display, video or engagement placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the platform's engagement report beside the CRM's.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Infillion through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Infillion gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Infillion is the MediaMath console plus engagement formats for dealership clients, and connecting each store's LeadLocate CRM pairs the engagement report with the leads each rooftop received.

If an agency runs Infillion for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-advertising-agency-alternativeL.

Nobody drives across three states for a sedan, so the market Infillion is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Infillion, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Infillion account in your name is billed by Infillion directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Infillion is likely to do for a store of your size, and agrees a review date. If the reporting shows Infillion earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is MediaMath still available?

Yes, as part of Infillion, which acquired it and combined it with engagement formats and location data. Buyers who knew MediaMath are working with the same platform under new ownership.

What is an engagement format?

An interactive unit that rewards a person for spending time with the ad, such as a configurator, a calculator or a video, which holds attention far longer than a banner.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, engagement time reported by the platform, branded search lift during connected TV flights and direct inquiries, in the CRM by week.

Does my dealership need its own relationship with Infillion?

Not to start. Request Infillion from the Advertising Networks page in the CRM and our team opens the conversation with Infillion for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Infillion leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Infillion?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Infillion placement carries whatever commitment Infillion sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Infillion inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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