Advertising on Fandom for Car Sales Leads

Display and video across the largest entertainment and gaming fan platform, reaching young fans in your zone by interest.

Fandom is the largest platform of fan communities and wikis for film, television, gaming and comics franchises, with an enormous young audience that reads, edits and argues about every franchise there is, and its advertising operation sells display, video and sponsored content by geography, franchise interest and audience segment, directly and programmatically, with audience data on which fandoms a reader follows. The audience is young, male skewing, engaged and national.

For a dealership that means a young, engaged audience in its zone reached by the franchises it follows, with a first car, a compact model, a performance vehicle or a payment message, and the option to align with a film or game release the audience is excited about. It is a culture placement for a young buyer rather than an intent one.

A store spends with Fandom for a large, young, engaged audience in its zone by interest, at a cost per thousand that suits a used or entry level franchise budget, with release moments to attach to. It reaches the buyer under thirty who watches little television.

The honest objection is that fan content carries no vehicle intent, a share of the audience is too young to buy, and the effect reads mostly through branded search over weeks. Creative has to fit the culture, and the lead page's pre screening sorts the buyers from the fans.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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Fandom fits used and entry level franchise stores with a young buyer, performance stores, and dealer groups adding young reach. It fits less well for luxury stores and for stores that need direct response. National sellers can run it nationally.

Fandom is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Fandom, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Fandom sourced lead reaches the CRM as a click from a placement to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest. Young buyers expect a text back, which the CRM sends automatically.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Fandom through LeadLocate is not Fandom. It is that Fandom becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Fandom does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Fandom is a young culture placement with interest targeting for a dealership client with a young buyer, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

If an agency runs Fandom for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Fandom placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Fandom and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Fandom is being set up. Media you buy through your own Fandom account is billed by Fandom to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Fandom does best for a store of your size and market, and sets a review date. Nothing about Fandom is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Is Fandom's audience old enough to buy?

Much of it is, though a share is too young, so the lead page's pre screening questions matter. The engaged audience under thirty is a strong fit for first cars and entry level vehicles.

Can a store target by franchise?

Yes, Fandom's audience data lets placements be targeted by the franchises a reader follows, within the store's geography, and aligned with a release the audience is excited about.

How is the campaign measured?

By clicks from placements to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy Fandom directly?

Yes, through LeadLocate. Fandom is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Fandom, we work through that.

Can Fandom leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Fandom?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Fandom from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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