Dealer Teamwork Alternative for Car Dealerships

Merchandising gets a shopper to raise a hand. LeadLocate puts exclusive local leads, a full CRM and a phone system behind that hand so it turns into an appointment.

A store rarely goes shopping for a new marketing vendor because the ads look wrong. It goes shopping because the month closed and the sales manager could not connect the ad spend to the cars that left the lot. The creative was sharp, the prices on the ads matched the website, and the traffic report looked healthy, yet the desk still asked where the appointments came from.

That gap sits between two jobs that often get bought from different companies. The first job is merchandising: getting the right vehicle, at the right price, in front of the right shopper. The second job is conversion: capturing that shopper as a lead, answering in seconds, following up for weeks, desking a real number and knowing which source paid for itself. Stores that search for an alternative are usually looking for the second job done better, or for both jobs under one roof so the numbers finally agree.

LeadLocate is built around the conversion side and goes further than any marketing vendor on it, because it supplies the leads as well as the system that works them. That combination is the reason dealers who start by comparing ad platforms end up comparing what happens after the click.

Dealer Teamwork is an automotive digital marketing company. Its public positioning centers on MPOP, which it describes as a Merchandising, Personalization and Optimization Platform, and on automating the manual side of inventory advertising. Its product pages describe dynamic creative built from a store's inventory and pricing, paid search, social advertising and used vehicle marketing that updates as inventory changes.

The appeal is clear for a store with a deep, fast turning inventory and a marketing manager who wants ad copy and pricing to follow the lot without hand editing. Keeping creative current across channels is tedious work, and automating it is a real service.

Products, packaging and terms change over time for every vendor in this market. Confirm current pricing and terms with the vendor directly, and get the answers that matter to your decision in writing.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

LeadLocate is a lead generation platform with a full CRM built in, sold to dealerships, auto brokers and individual salespeople on month to month terms. The lead supply and the software that works it come from one company, which means the lead, the conversation and the report all live in the same record.

On the supply side, your store opens Leads Manager, draws its territory in the zone editor, checks zip stats and the market scan, picks a campaign type, writes the prescreening questions it wants answered and previews sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, which is included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you chose, and backed by a replacement review, so a bad lead costs you nothing. Buyer leads are a mix of VIN specific shoppers and people describing what they want, and opt in seller leads bring local owners who asked for an offer on their vehicle.

On the conversion side, the CRM carries a lead inbox with distribution rules, two way texting with MMS and delivery status on every bubble, RCS with automatic SMS fallback, a browser softphone with click to call, call recording with call transcription, voicemail drop, a real email inbox, Automated Templates that answer a new lead the moment it lands, Follow Up Processes for every lead type, EZ Desking with a fifty state tax matrix, SecureWebX credit applications and three layers of reporting. The full list is on the CRM features page.

Leads that belong to the store. Instead of paying for impressions and hoping a form gets filled, the store receives exclusive local leads inside its own zone. Nobody else in town gets the same shopper, and the Quality Control Requests screen sends any lead that misses the mark into a replacement review.

A source on every lead. Lead Feeds Manager keeps a feed per source, tracking phone numbers can be assigned per source, and every call, text, email and voicemail lands on one timeline on the lead record. Reports then show activity, company and management views, so the Monday meeting starts from what sold rather than what was clicked. Our page on CRM lead attribution walks through it.

Speed at the moment it counts. Automated Templates text and email a new lead within seconds, Texting Chatbots answer when the floor is busy, missed call text back catches the caller who hung up, and the Phone Validator and Email Validator put a validity dot right on the lead so reps stop chasing numbers that will never ring.

Inventory that sells inside the conversation. Inventory Link ingests your feed or imports inventory from your website, and the vehicle button in every text and email composer drops a unit with photos and price into the message. A shopper who asked about a truck gets the truck in the thread, not a link to search.

One bill and one login. Leads, CRM, phone system, desking, credit applications and inventory merchandising sit on one subscription with single sign on across the CRM, Inventory Link, SecureWebX and the My LeadLocate account portal.

Features and packaging change on every platform, so confirm each vendor row directly before you sign. The LeadLocate column is what your store runs from its first day, with training included in every plan.

Merchandising software and a lead platform answer different questions. Merchandising asks whether the right vehicle is in front of the right shopper with the right price. A lead platform asks what happened after that shopper raised a hand: who answered, how fast, how many times, and whether the deal got desked.

Both questions matter, and the second one is where most stores leak. A shopper who fills out a form at nine at night and hears nothing until noon has usually talked to two other stores by then. A caller who reaches voicemail on a Saturday rarely leaves one. A lead that gets one text and one call before the rep moves on was never really worked. None of that shows up on an advertising dashboard, and all of it shows up in the sold count.

LeadLocate closes that leak with tools a marketing platform is not designed to carry. Business hours routing and the IVR send calls to the right person. Call Alerts with Alert Keywords flag a transcribed call that mentions a trade in or a payment, so a manager can step in the same hour. Manager Lead Copies put a manager on any feed so a copy of every lead lands beside the rep who owns it. Follow Up Processes keep touching a lead for weeks after the rep forgets it exists.

If your inventory ads are producing and you can prove it with your own numbers, keep them running and point their forms and calls into LeadLocate. Website form intake connects any form on your site to the CRM with the fields mapped, and the first text fires automatically. The marketing attribution page shows how that reads in reports.

Moving the lead layer is a four week job when it is done in order, and the order matters more than the speed.

1. Week one: set up the zone and the feeds. Draw your territory in Leads Manager, write your prescreening questions, and build a feed per source in Lead Feeds Manager. Import contacts and your do not call list so the history comes with you.
2. Week two: connect every door. Point website forms at your form intake link, assign tracking numbers per source, set business hours and the ring list in call forwarding, and install the free live chat widget on your site.
3. Week three: turn on the cadence. Load Automated Templates for each feed, set Follow Up Processes per lead type, record voicemail greetings in the browser and build your first voicemail drop list.
4. Week four: measure. Compare time to first response, touches per lead and appointments set against the month before.

Run the old and new side by side for a few weeks rather than cutting over on a Friday. Our migration checklist lists every step in order, and the platform is set up for you, usually the same day you sign.

Take the same list into every meeting, including ours. Ask for the full monthly cost with everything you need and what it renews at. Ask how the contract ends and how much notice it takes. Ask what you can export when you leave, whether the export includes texts, calls and emails, and whether you can run it yourself. Ask whether leads are exclusive to your store and how the territory is drawn. Ask what happens when a lead is bad. Ask who answers the phone when something needs fixing on a Saturday afternoon.

Then measure, because vendor dashboards are not comparable to each other. Three numbers settle most comparisons: minutes to first response, follow up touches per lead before it goes quiet, and appointments set per hundred leads. Track them for a month on one team and the answer usually becomes obvious.

One line belongs on every page like this one. We cannot guarantee lead counts, appointment counts, close rates or sold units, because those depend on your market, your inventory and your people. What LeadLocate gives you is exclusive supply in your zone and the fastest, most complete system in the industry for working it. The demo shows the whole thing running.

Is LeadLocate a replacement for Dealer Teamwork?

For the lead and conversion side, yes. LeadLocate supplies exclusive local leads and the CRM, phone system, follow up and desking that work them. Stores that want to keep inventory ad automation running can keep it and send every form and call into LeadLocate.

Can our current ads send leads into LeadLocate?

Yes. Every account has its own form intake link, so any website form posts straight into the CRM with the fields mapped, and tracking phone numbers can be assigned per source so calls carry their source too.

Are the leads exclusive to our store?

Yes. You draw your zone in the Leads Manager zone editor, and every lead in that zone is delivered to you and only you, prescreened at capture with your questions and backed by a replacement review.

Does LeadLocate advertise our inventory?

Yes. Inventory Link ingests your feed or imports inventory from your website, builds inventory sites and an embeddable inventory widget, and puts every unit behind the vehicle button in each text and email composer.

What does it cost to try?

CRM Only starts at $199 a month for stores with their own lead sources, and plans with exclusive local leads start at $799. Every plan is month to month with no long term contract. See the pricing page for the full list.

How long does setup take?

The account is set up for you, usually the same day. Most stores have forms, phone numbers and follow up running inside the first week, and training is included with every plan.

We will map a zone around your store, show the CRM working real lead flow, and give you a straight number. Month to month, so staying is your call every month.

Prefer to talk right now? Call or text 844-376-2274.