Car Sales Leads with Brave Ads

Search ads and browser notifications for the shopper who blocks every other ad, at a cost few dealers are paying.

Brave Ads is the advertising program for the Brave browser and Brave Search, which together serve a large and growing group of people who have chosen a browser that blocks tracking and advertising by default. That sounds like the last audience a dealership would advertise to, and the opposite is true: Brave shows ads only to users who opted in, as search ads in Brave Search results, as sponsored placements on the new tab page, and as notifications the user agreed to receive. The audience is technical, affluent, skews male and is difficult to reach anywhere else, because everywhere else they have blocked the ad.

Search ads on Brave work the way search ads work: a query for a make, a model or a payment produces a text ad, with geography and keyword targeting. The new tab and notification formats are brand placements with a click through. Volume in a single dealership's zone is small, cost is low, and competition from other dealers is close to none.

Connecting your own Brave Ads account to the CRM has its own page: Run Brave Ads from Your Dealership CRM. This page is about the channel and the leads.

A store spends on Brave to reach a shopper it cannot reach otherwise: the engineer, the developer, the privacy minded professional who has switched off tracking and never sees the store's Meta or Google ads. That shopper buys vehicles, often expensive ones, and a search ad on Brave for a specific model reaches them with the same intent as any search ad, at a lower price because nobody else is bidding.

The honest objection is that the audience in any one market is small, so Brave is a narrow addition rather than a channel that carries volume. The second is that Brave's ad products have evolved and remain less familiar to buyers and agencies than the big engines, so setup is a partner conversation rather than a self serve import. A store should treat it as a low cost search experiment aimed at a specific kind of buyer.

For the broader case for this kind of channel, Social Media Lead Ads for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Brave fits stores in technology heavy metros, luxury and performance stores whose buyers skew technical and affluent, electric vehicle sellers, and brokers selling nationally, where the audience adds up. It fits less well for small markets, for buy here pay here, and for any store that needs volume from a channel. It is one of the least crowded search placements in automotive.

Brave Ads works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Brave Ads, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Brave Ads, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Brave lead arrives through a click on a search ad or a placement to a LeadLocate lead page, a vehicle page or a tracked number, exactly like any search lead. The shopper is usually specific, technical and price aware, and the record shows the campaign and, where the platform exposes it, the query. Volume is low and the leads tend to be for particular vehicles.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Brave Ads through LeadLocate is not Brave Ads. It is that Brave Ads becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Brave Ads does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

Brave is a channel an agency can offer a technology market client or an EV franchise as a low cost search experiment nobody else is running, and connecting it to the store's LeadLocate CRM lets the agency show the dealer that the leads from privacy minded shoppers were answered and what they bought.

If an agency runs Brave Ads for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Nobody drives across three states for a sedan, so the market Brave Ads is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Brave Ads and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Brave Ads is being set up. Media you buy through your own Brave Ads account is billed by Brave Ads to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Brave Ads does best for a store of your size and market, and sets a review date. Nothing about Brave Ads is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Why advertise to people who block ads?

Because Brave users opted in to a small number of ads in exchange for a browser that blocks everything else, and they are a technical, affluent audience no other channel reaches. A search ad on Brave has the same intent as a search ad anywhere.

How much traffic does Brave Search have in my market?

A small share, so it is an addition rather than a foundation, and the volume is best in technology heavy metros or at national geography for a broker. Cost is low because almost no dealers compete for it.

Is Brave self serve like Google Ads?

Brave works with advertisers through a partner conversation rather than a familiar self serve import. Request it from the Advertising Networks page and our team opens that conversation for the store.

Does my dealership need its own relationship with Brave Ads?

Not to start. Request Brave Ads from the Advertising Networks page in the CRM and our team opens the conversation with Brave Ads for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Brave Ads leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Brave Ads?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Brave Ads placement carries whatever commitment Brave Ads sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Brave Ads inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.