Barstool Sports for Car Sales Leads

Podcasts, video, social and site placements across Barstool Sports, reaching young men in your zone.

Barstool Sports is the sports and comedy media company with one of the largest young male audiences in the country, built on podcasts, video shows, social accounts and its site, with advertising and partnerships sold through its own operation by geography and audience, including host read podcast ads, video integrations and sponsored content, along with programmatic display on the site. The audience is young men in their twenties and thirties, loyal to the personalities, and hard to reach anywhere else.

For a dealership that audience buys trucks, performance vehicles and first new cars, and it responds to the personalities it follows in a way it does not respond to a produced spot. A host read on a regional show, a video integration or a sponsored piece, with a plain truck or payment message, reaches that buyer in the store's zone through the voices he trusts.

A store spends with Barstool for young men in its zone through the personalities they follow, with host read and integration formats that carry endorsement weight, at a cost that suits a truck or performance franchise budget. Few dealerships have found the audience, and it is large.

The honest objection is that the content is irreverent and sometimes crude, which is a brand safety decision each store makes, that partnership formats are sold on a partner basis, and that the effect reads mostly through branded search and promo codes over weeks. Creative has to match the tone or it is mocked.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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Barstool fits truck, performance and entry level franchise stores with a young male buyer, dealer groups with a brand budget, and stores comfortable with the tone. It fits less well for luxury stores and for any store that wants a conservative context. National sellers can run it nationally.

Barstool Sports is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Barstool Sports, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Barstool sourced lead reaches the CRM as a click from a site or social placement to a LeadLocate lead page, a promo code from a host read asked for on the page, a branded search, or a direct inquiry, attributed directly for the clicks and codes and over weeks for the rest. Young buyers expect a text back, which the CRM sends automatically.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Barstool Sports slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with a truck or performance client, Barstool's personalities are an endorsement placement with a huge young male audience, and connecting the store's LeadLocate CRM shows the clicks, the promo codes and the branded search lift the campaign produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Barstool Sports. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Barstool Sports is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Barstool Sports, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Barstool Sports account in your name is billed by Barstool Sports directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Barstool Sports is likely to do for a store of your size, and agrees a review date. If the reporting shows Barstool Sports earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is Barstool a brand safety concern?

The content is irreverent and sometimes crude, and the placement sits beside it, so each store decides whether the context fits. The audience of young men is large and loyal either way.

What formats work for a dealership?

Host read podcast ads and video integrations with a plain truck or payment message in the show's tone, and site placements by geography. A produced corporate spot does not fit.

How is the campaign measured?

By clicks from placements to the lead page, promo codes from host reads, branded search lift in the zone and direct inquiries, reported in the CRM.

Can my dealership buy Barstool Sports directly?

Yes, through LeadLocate. Barstool Sports is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Barstool Sports, we work through that.

Can Barstool Sports leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Barstool Sports?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Barstool Sports inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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