Car Sales Leads with Amazon Ads

Streaming TV on Prime Video and Fire TV, live video on Twitch, audio on Amazon Music, and a DSP that reaches the rest, all under one account.

Amazon Ads is one account that reaches the largest ad supported streaming audience in the country. Prime Video carries ads by default for most subscribers, which put a store's thirty second spot inside the shows and films tens of millions of households watch every night. Fire TV is the operating system on a large share of American televisions, with home screen and channel placements. Twitch is live video for a younger, mostly male audience. Amazon Music's free tier carries audio ads, as do Alexa devices. Beneath all of it sits the Amazon DSP, a buying platform that reaches Amazon's own properties and the open web, and now sells inventory on Netflix's ad supported plan as well.

What Amazon brings that no other streaming seller has is shopping data. The platform knows which households have been buying floor mats, roof racks, car seats and tow hitches, and it can aim a dealership's streaming spot at the households whose purchases say a vehicle decision is coming. Targeting is by geography, by those signals and by demographics, and the reporting shows what happened after the spot ran, including visits to the store's site.

Connecting your own Amazon Ads account to the CRM has its own page: Amazon Ads and Amazon DSP CRM Integration. This page is about the channel and the leads.

A store spends on Amazon because it can put a television commercial in front of the households in its zone that are showing signs of a vehicle purchase, at a cost per thousand far below linear television, with reporting linear never offered. Prime Video's reach alone rivals broadcast in most markets. For a franchise store with a co op budget for television, this is where that budget now buys the most attention, and Fire TV's home screen puts the store in front of the household before they choose what to watch.

The honest objection is that streaming television is a reach channel and its leads arrive indirectly, as branded searches and direct visits over the following weeks, not as form fills the night the spot runs. A store measuring it on next day leads will underrate it. The second objection is that Amazon's minimums and its DSP are built for larger advertisers, so a single small store enters through the self serve streaming products or through a buying partner rather than a direct DSP seat, and our team arranges whichever fits the budget.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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Amazon fits franchise stores with a television budget, dealer groups that can run a spot per rooftop by zone, and any store whose competitors are still buying cable. It fits stores with a live inventory feed less directly than search does, since the format is video, but a spot that names a payment and an event does well. It fits less well for a small used lot with no video creative and a budget that needs immediate form fills. Brokers can run it nationally through the DSP.

The practical question is whose login the campaigns live under. With the webXintel Ads Network, which every plan includes, they live under ours: you choose the zone, the campaign type and the pre screening questions in Leads Manager, and our team does the building and the daily management. With your own Amazon Ads account they live under yours. Request the connection from the Advertising Networks page in the CRM, our team completes the setup, usually the same day, and from then on the media is billed by Amazon Ads to your dealership and the account history belongs to you. Agencies that already manage a Amazon Ads account for the store can keep it; we work inside it. One account covers . The two paths are not exclusive, and moving between them is a request, not a project.

An Amazon sourced lead rarely arrives from the spot itself. It arrives days later as a branded search that becomes a form on the store's site or a LeadLocate lead page, a call to the tracked number shown in the spot, or a scan of a code on screen. The CRM shows those leads with their immediate source, and the reporting over a quarter, branded search volume rising in the zone where the spot ran, is how the channel proves itself. Households reached through Fire TV can also be served follow up display, which the CRM attributes to the campaign.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Amazon Ads through LeadLocate is not Amazon Ads. It is that Amazon Ads becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Amazon Ads does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Amazon is the account that lets it sell streaming television to dealership clients who used to buy cable, with the shopping signals as the pitch. Connected to the store's LeadLocate CRM, the agency can show the dealer the branded search lift and the direct leads in the weeks after the flight, which is the attribution argument streaming needs and cable never had.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Amazon Ads. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Amazon Ads placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Amazon Ads. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Amazon Ads; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Amazon Ads looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Can a single dealership afford Prime Video ads?

Yes, through the self serve streaming products and through buying partners that carry Amazon inventory, with budgets far below a direct DSP seat. Our team arranges the route that fits the store when the placement is requested.

What are the shopping signals Amazon uses?

Household purchase patterns on Amazon, such as automotive accessories and family gear, that indicate a vehicle decision is near. A dealership's spot can be aimed at those households inside the store's zone, which no other streaming seller can do.

How does a store measure streaming TV leads?

Indirectly and over weeks: branded search and direct inquiries in the zone where the spot ran, calls to the tracked number in the spot, and the CRM's reporting on what those leads did. Judging it on next day form fills understates it.

Do I need my own Amazon Ads account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Amazon Ads account you or your agency already hold.

Can Amazon Ads leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Amazon Ads?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Amazon Ads account is billed by Amazon Ads to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Draw the market you sell in, request Amazon Ads from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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