Advertising on AccuWeather for Car Sales Leads

Display and video on the AccuWeather app and site, targeted by location and by the forecast in your zone.

AccuWeather's app and site are among the most used weather destinations in the country, checked daily by a large audience, and its advertising operation sells display and video across them by location, audience segment and weather condition, directly and programmatically, with reporting by campaign. Like its main competitor it can time a campaign to the forecast, and its audience overlaps with but differs from The Weather Channel's, so stores wanting the whole daily weather audience run both.

For a dealership the use is the same seasonal logic: all wheel drive before the first snow, trucks after a storm, service specials in a heat wave, delivered to households in its zone in an app they open every morning. Location targeting is native to the product and the weather trigger is built in.

A store spends with AccuWeather for daily reach into households in its zone with forecast timed campaigns, at a cost per thousand that suits a franchise budget, and for the share of the weather audience The Weather Channel does not reach. The trigger turns a forecast into a timed message.

The honest objection is brief attention in a utility app, an effect that reads mostly through branded search over weeks with triggered spikes, and a zone audience that is smaller than The Weather Channel's. It is an addition to a weather plan or a seasonal one.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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AccuWeather fits dealerships with a seasonal message, all wheel drive and truck stores in weather heavy markets, service departments, and dealer groups running triggered campaigns. It fits less well for stores that need direct response. National sellers can run it nationally.

AccuWeather sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for AccuWeather, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying AccuWeather keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether AccuWeather earned its budget is answered in the same place as the rest.

An AccuWeather sourced lead reaches the CRM as a click from a placement to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with triggered flights showing as spikes in the reporting by week.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running AccuWeather through LeadLocate is not AccuWeather. It is that AccuWeather becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds AccuWeather does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, AccuWeather completes a weather triggered plan beside The Weather Channel for a dealership client, and connecting the store's LeadLocate CRM shows the clicks and the branded search spikes the triggers produced.

If an agency runs AccuWeather for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to AccuWeather the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find AccuWeather and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while AccuWeather is being set up. Media you buy through your own AccuWeather account is billed by AccuWeather to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what AccuWeather does best for a store of your size and market, and sets a review date. Nothing about AccuWeather is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Should a store run AccuWeather and The Weather Channel?

If the goal is the whole daily weather audience in the zone, yes; their audiences overlap but differ. If the budget supports one, start with the larger and add the other.

Can AccuWeather time a campaign to the forecast?

Yes, campaigns can run on weather conditions in the store's zone, such as the first snow or a storm, using AccuWeather's own forecast data.

How is the campaign measured?

By clicks from placements to vehicle pages and the lead page, branded search lift and spikes around weather triggers, and direct inquiries, reported in the CRM by week.

Can my dealership buy AccuWeather directly?

Yes, through LeadLocate. AccuWeather is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries AccuWeather, we work through that.

Can AccuWeather leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for AccuWeather?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request AccuWeather from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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