Advertising on Flipboard for Car Sales Leads

Display and sponsored stories inside the magazine style news app, targeted by topic and geography to readers in your zone.

Flipboard is the news app that curates stories from publishers into magazine style feeds by topic, read by a large audience that flips through news, technology, business, cars and lifestyle stories on the phone, and its advertising operation sells display and sponsored story placements by topic, geography and audience segment, directly and programmatically. The audience is educated, affluent and older than the social feeds, and it reads with attention.

For a dealership that means an engaged reader in its zone following the cars topic or the business and lifestyle topics, reached with a sponsored story or a display placement inside a feed the reader curated. The cars topic in particular gathers reviews and news from many publishers into one feed, and an ad there reaches a reader who chose to follow cars.

A store spends with Flipboard for an engaged, affluent reading audience in its zone, with topic targeting that puts the store beside cars, business or lifestyle stories, at a cost per thousand that suits a franchise budget. The cars topic is a rare intent signal inside a news app.

The honest objection is that the zone audience is modest, that display inside a reading feed competes with the stories, and that the effect reads partly through clicks and partly through branded search over weeks. It is an addition to a plan rather than a foundation.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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Flipboard fits franchise stores selling to educated, affluent readers, stores that want the cars topic audience, and dealer groups adding a news app placement. It fits less well for buy here pay here and for stores that need volume. National sellers can run it nationally.

Flipboard sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Flipboard, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Flipboard keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Flipboard earned its budget is answered in the same place as the rest.

A Flipboard sourced lead reaches the CRM as a click from a placement or sponsored story to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Flipboard through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Flipboard gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Flipboard's cars topic is an intent placement inside a news app for a franchise client, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Flipboard. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Flipboard is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Flipboard, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Flipboard account in your name is billed by Flipboard directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Flipboard is likely to do for a store of your size, and agrees a review date. If the reporting shows Flipboard earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Who uses Flipboard?

An educated, affluent audience older than the social feeds, reading curated stories by topic with attention, on the phone.

What is the cars topic?

A feed that gathers reviews and news from many publishers for readers who chose to follow cars, which makes an ad there a rare intent placement inside a news app.

How is the campaign measured?

By clicks from placements and sponsored stories to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy Flipboard directly?

Yes, through LeadLocate. Flipboard is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Flipboard, we work through that.

Can Flipboard leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Flipboard?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Flipboard from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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