Mon - Sat: 9:00 AM - 6:00 PM
Compare
VinSolutions Alternative
For dealers who need software that creates opportunities, not just another place to file them.
The gap most dealership CRMs never close
VinSolutions, a Cox Automotive company best known for its Connect CRM, is a respected full dealership CRM used widely across franchise retail, and it sits inside the broader Cox ecosystem alongside brands like Autotrader, Kelley Blue Book, and vAuto. It is built to manage the leads a store already has. Everything here describes it only at the level of common public knowledge; features change, verify with the vendor.
But notice what job that is. A CRM organizes, routes, and reports on leads that come from somewhere else: your website, third-party portals, OEM programs, walk-ins. When a general manager says "the CRM is not producing," the real diagnosis is usually that the CRM was never going to produce. It is a filing and follow-up system. If the top of the funnel is thin, no amount of workflow configuration fixes it.
That is the gap a real alternative should close: software that generates opportunities and then manages them, in one place.
What LeadLocate does differently
LeadLocate starts where CRMs stop. You choose a territory around your store, roughly a 20-mile zone, and the platform surfaces two kinds of exclusive local leads:
- Buyer leads: in-market local shoppers, including subprime and special finance buyers, delivered to your store rather than resold to several competitors.
- Seller leads: local owners asking a dealer for an offer on their vehicle, which sharp dealers use for inventory acquisition at numbers the auction cannot touch.
Around those leads sits a complete CRM: lead management, SMS texting, a click-to-call dialer, email, reminders and follow-up tasks, a desking tool for payment conversations, personal salesperson websites, and a free live chat widget for your dealership site. One login covers the whole loop from "new opportunity" to "sold."
Questions? Request a Call Back
Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.
Prefer to talk right now? Call or text 844-376-2274.
CRM-only vs generation-plus-CRM: the practical difference
Here is how the two models compare on the decisions that actually matter. Features change; verify with the vendor.
| Question | Full dealership CRM (VinSolutions and similar) | LeadLocate |
|---|---|---|
| Where do leads come from? | Your existing sources: website, portals, OEM, walk-ins | Generated for you inside your chosen local territory |
| Are leads exclusive? | Depends entirely on the source feeding the CRM | Yes, leads in your zone are not resold to other dealers |
| What happens when volume drops? | You buy more third-party leads or spend more on advertising | Lead generation is the product itself |
| Ecosystem | Part of the Cox Automotive family, franchise-oriented | One complete platform for independents, franchises, and individual salespeople |
| Commitment | Quoted by the vendor | Month-to-month, no long-term contract |
Who gets the most out of switching, or adding
The dealers who benefit most from a generation-first platform share a profile:
- Independent dealers without an OEM lead faucet, who live or die on self-generated opportunities.
- Franchise stores in competitive metros where the same third-party internet leads get sold across town and the store that pays for exclusivity wins the conversation.
- Used car operations hunting inventory, because seller leads turn the CRM into an acquisition tool, not just a sales tool.
- Individual salespeople who want their own pipeline independent of the tower. LeadLocate accounts are available to salespeople directly, which most dealership CRMs are not built to offer. See car sales leads for salesmen.
What dealers moving from VinSolutions gain
Stores that move from a full dealership CRM like VinSolutions, or add LeadLocate beside it, usually do it for four reasons:
- Lead flow of their own: exclusive local buyers and sellers generated inside their territory, not only the leads other sources send.
- One login for leads, texting, calling, desking, and follow-up, so every salesperson works every opportunity from the same screen.
- Room for individual salespeople to build their own pipelines with the same tools the store runs on.
- Month-to-month terms, so the store scales territory and volume as results come in instead of locking into a long commitment.
Many stores start with addition rather than replacement: keep the current CRM of record and add LeadLocate for exclusive local lead flow. Because there is no long-term contract, the test costs you one budget line for a couple of months, not a migration.
How to evaluate the switch in 30 days
Skip the committee. Run a simple month-long test:
- Watch the pre-recorded demo and pick the program that matches your goal: buyer leads, seller leads, or both.
- Assign one or two hungry salespeople to work only LeadLocate opportunities, with a five-minute response standard.
- Track three numbers: fresh exclusive leads received, appointments set, and units sold or acquired.
- Compare cost per sale against your current third-party lead sources and advertising spend.
When the numbers work, scale territory and volume. Either way, you stayed month-to-month the whole time. That is the cleanest way to judge any lead provider, ours included.
Frequently Asked Questions
Can LeadLocate replace VinSolutions?
For a store's daily sales workflow, yes: lead management, texting, calling, desking, and follow-up all run from one login, with exclusive local lead flow on top. Groups tied into other Cox systems often run it alongside their current CRM of record, and it works just as well that way.
What is the single biggest difference between the two?
Lead generation. VinSolutions is publicly known as a CRM that manages leads from your existing sources. LeadLocate generates exclusive local buyer and seller leads and includes the CRM to work them. Features change, so verify current capabilities with the vendor.
Are LeadLocate leads really exclusive?
Yes. Leads generated in your chosen territory are delivered to your account, not resold to multiple dealerships. Exclusivity is the core of the offer.
Do I need to sign a contract to try it?
No. Every program is month-to-month with no long-term contract. CRM Only starts at $199 per month and lead programs start under $1,000 per month; the pricing page has current details.
Can I keep VinSolutions and add LeadLocate for leads?
Yes. Many dealers use LeadLocate as their exclusive local lead source, with built-in tools to work every lead, while keeping their existing CRM as the store's system of record.
Get the leads your CRM was waiting for
Exclusive local buyers and sellers, plus the tools to work them, all in one login. Month-to-month with no contract. Call 844-376-2274 or open an account.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



