Car Sales Leads from Univision Advertising

Spanish language television, digital and streaming from the largest Spanish language broadcaster, reaching the Hispanic households in your market.

Univision is the largest Spanish language broadcaster in the country, with a national network, UniMás, local stations in the major Hispanic markets, a large digital audience and the streaming service ViX, all sold through TelevisaUnivision's advertising operation, directly and through buying platforms, by market, daypart and audience. Its evening novelas, its news and its soccer draw some of the largest audiences on any American television, in any language.

For a dealership in a market with a meaningful Hispanic population, Univision is where those households watch the news and the game, and a spot in Spanish on the local station or inside the digital and streaming inventory reaches a buyer that many competitors ignore entirely. Hispanic households buy vehicles at a high rate, often as a family decision, and respond to a store that speaks to them in their language through the network they trust.

A store spends with Univision to reach Spanish speaking households in its market at the scale of a major broadcast network, in the programming those households watch every evening, with local station buys, digital and streaming from one relationship. Soccer and the evening novelas deliver large, loyal audiences at once.

The honest objection is that the channel requires Spanish creative and bilingual staff, without which the buy is wasted, that broadcast attribution relies on tracked numbers and lift while the digital half reads better, and that outside Hispanic markets the audience is thin. Rates on the local stations in the largest Hispanic markets reflect their reach.

For the broader case for this kind of channel, Spanish-Language Automotive Advertising covers it without repeating what is here.

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Univision fits stores in Hispanic markets with bilingual staff and Spanish creative, franchise stores whose brands sell strongly to Hispanic buyers, and dealer groups covering those markets. It fits less well outside those markets and for stores without bilingual staff. National Spanish language sellers can run the digital and streaming inventory nationally.

Univision sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Univision, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Univision keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Univision earned its budget is answered in the same place as the rest.

A Univision sourced lead reaches the CRM as a call to the tracked number in the spot, a branded search, or a direct inquiry on a Spanish language LeadLocate lead page, in the days after the impression, with the CRM's distribution rules routing Spanish language inquiries to bilingual staff and the follow up running in Spanish.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Univision through LeadLocate is not Univision. It is that Univision becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Univision does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency serving dealership clients in Hispanic markets, Univision's local stations and digital inventory are the core of a Spanish language plan, and connecting the store's LeadLocate CRM lets the agency show the client the Spanish language calls and inquiries routed to bilingual staff.

If an agency runs Univision for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

Nobody drives across three states for a sedan, so the market Univision is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Univision. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Univision; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Univision looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Does the store need Spanish creative and bilingual staff?

Yes to both. The audience chose Spanish language programming, and a store that answers in English loses the shopper. The CRM routes Spanish language inquiries to bilingual salespeople automatically.

Can a single store buy Univision?

Local station buys through TelevisaUnivision's sales operation suit franchise stores in Hispanic markets; digital and streaming inventory is also available through buying platforms. Our team arranges the route that fits.

How is the campaign measured?

By calls to the tracked number in the spot, logged and transcribed in the CRM, branded search lift in the zone and inquiries on the Spanish language lead page, reported by week.

Can my dealership buy Univision directly?

Yes, through LeadLocate. Univision is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Univision, we work through that.

Can Univision leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Univision?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Univision inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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