Rolling Stone for Car Sales Leads

Display, video and sponsored content across Rolling Stone's music, culture and politics audience, targeted to your zone.

Rolling Stone is the music, culture and politics magazine and site, part of Penske Media, with a large and engaged audience that spans generations, from readers who have followed it for decades to young fans reading its music coverage, and its advertising is sold by geography, topic and audience segment through its advertising operation, directly and programmatically, with sponsored content, video and events. The brand carries cultural weight that few titles match.

For a dealership that means a broad, culture engaged audience in its zone, reached beside music and culture coverage with a message that fits the brand's attitude: a performance model, a convertible, a truck with a story. Politics coverage is a context some stores avoid, which topic targeting handles, and event sponsorships around concerts and festivals are available.

A store spends with Rolling Stone for a broad, culture engaged audience in its zone beside a brand with attitude, across generations, at a cost per thousand that suits a franchise budget, with sponsored content and event options. Performance and lifestyle vehicles suit the context.

The honest objection is that culture content carries no vehicle intent, the zone audience outside major metros is modest, and the effect reads mostly through branded search over weeks. Creative has to match the attitude, and politics coverage needs topic targeting to avoid.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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Rolling Stone fits performance and lifestyle franchise stores, stores in music heavy metros, and dealer groups adding culture reach. It fits less well for value stores and for stores that need direct response. National sellers can run it nationally.

Rolling Stone sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Rolling Stone, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Rolling Stone keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Rolling Stone earned its budget is answered in the same place as the rest.

A Rolling Stone sourced lead reaches the CRM as a click from a placement or sponsored content to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Rolling Stone slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with a performance or lifestyle dealership client, Rolling Stone is a culture placement with attitude and event options, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

If an agency runs Rolling Stone for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Rolling Stone placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Rolling Stone, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Rolling Stone account in your name is billed by Rolling Stone directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Rolling Stone is likely to do for a store of your size, and agrees a review date. If the reporting shows Rolling Stone earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Who reads Rolling Stone?

A broad, culture engaged audience across generations, from long time readers to young music fans, reading nationally with concentration in major metros.

Can a store avoid the politics coverage?

Yes, topic targeting places the ads beside music and culture rather than politics.

How is the campaign measured?

By clicks from placements and sponsored content to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy Rolling Stone directly?

Yes, through LeadLocate. Rolling Stone is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Rolling Stone, we work through that.

Can Rolling Stone leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Rolling Stone?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Rolling Stone from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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