Naked Lime Alternative for Car Dealerships

Keep the service reminders your fixed ops team relies on, and put a phone system, two way texting and exclusive sales leads around every customer who walks into the lane.

Naked Lime is a fixed operations marketing company that operates as part of Reynolds and Reynolds. Its public positioning centers on service retention: reminder and follow up campaigns built from a store's service history and delivered by email, text and mail, with the goal of bringing customers back to the service lane for maintenance, declined work and recalls. Many franchise service directors know the name because it sits close to the dealer management system their store already runs.

That closeness is the idea behind the product. A service reminder program lives on repair order history, mileage and the service menu, and all of that sits in the DMS. A program fed from that record can time a reminder to the customer's actual visit history rather than a calendar guess, which is why fixed ops teams value it.

Programs, packaging and pricing change over time. Confirm current pricing and terms with the vendor directly, and ask for the current campaign list in writing so you know exactly which touches your store is paying for each month.

When a service director or GM calls us about fixed ops marketing, the conversation is rarely about the reminder emails themselves. It is about everything that happens around them once the customer responds.

The phone still decides the visit. A reminder brings the customer back to the store, and then the customer picks up the phone. If that call rolls to a voicemail box nobody checks until Monday, the reminder did its job and the appointment still walked.

Replies land in the wrong place. A customer answers a service text with a question about trading in, and the reply sits in a system the sales floor never opens.

Service customers are the best sales prospects in the building. The owner with a high mileage vehicle and a large estimate is a buyer, and most stores have no clean path from the lane to a salesperson.

Vendor sprawl. One company for service marketing, another for the sales CRM, a third for phones and a fourth for leads. Each has its own report and none of them agree at the month end meeting.

LeadLocate answers all four on one platform, and it runs beside the service marketing you already have. The fixed ops team keeps its reminder program, and the rest of the store gets a real system wrapped around every service customer.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

The cleanest way to plan this is by job. The dealer management system you run owns the repair order, technician time, parts and the service schedule, and Naked Lime works from that record to send reminders. LeadLocate owns the live customer conversation around the visit, and the sales opportunity sitting inside it.

No integration project stands between the two. LeadLocate runs with no DMS connection required, so the store can turn it on this week without touching anything the service department relies on today.

Every tracking number in LeadLocate belongs to a source, so a store can give its service reminders their own number and see exactly how many calls they produce. Inbound calls ring through a call flow the store builds in the IVR builder, with options, revisions and its own uploaded audio. Press one for service and the call rings the service list; press two for sales and it rings the floor. Business hours routing sends after hours calls where the store wants them, and the virtual receptionist can screen callers with press 5 before anyone picks up.

When a call is missed, missed call text back sends the customer a text right away, so the conversation keeps going on the channel people answer fastest. The reply lands in the CRM texting inbox on the customer's record, with delivery status on every bubble. Our page on missed call text back shows how stores set it up.

Every call is recorded and transcribed, and the transcript opens right on the record. Call Alerts with Alert Keywords check each transcribed call for the words your store picks, such as trade in, payment or recall, and a manager chooses All Calls or Alert Calls Only. Caller ID name lookup shows who is on the line before the advisor answers. A service director who reads transcripts coaches from what customers actually said instead of what the advisor remembers.

The customer in the service lounge with a twelve year old SUV and a large estimate is often the warmest prospect in the building. LeadLocate gives the store a clean way to act on that moment. An advisor adds the customer as a new lead from the phone app in seconds, round robin assignment hands it to the next salesperson, and In-Store Now flags that the customer is physically on the lot right now, so the salesperson walks over while the coffee is still hot.

From there the whole sales process runs on the same record. The trade-in form captures photos and a VIN scan of the customer's vehicle, up to five vehicles of interest sit on the lead, and the inventory insert button drops a unit with photos and price straight into a text. DealTracker desking pencils cash, finance and lease with the fifty state tax matrix, and the customer deal page lets the customer review numbers and sign from a phone. SecureWebX apply links collect a credit application before the car is even off the lift.

Owners who are ready to sell outright are a supply line too. Opt in seller leads come from local owners who asked for an offer on their vehicle, and they arrive in the same CRM as every service customer, ready for the used car manager.

Beside the reminder program, most stores want to talk to their own customers on their own terms: a tire event, a holiday service special, an equity message to owners near a payoff, a recall reminder written in plain language. LeadLocate carries all of it. Bulk Texting sends to recipient lists, RCS messages fall back to SMS automatically, Bulk Email goes out from your own authenticated domain, and Voicemail Drops deliver a recorded message to a list.

Follow Up Processes run multi step drips per lead type, Automated Templates answer each new lead the moment it arrives, and scheduled sends let a manager write Monday's message on Friday afternoon. Trackable short links with click stats show who opened the offer. The Phone Validator and Email Validator put a validity dot on every contact before a campaign goes out, and the DNC Blacklist with a live do not call lookup keeps the list clean.

Every reply comes back to the CRM on the same communications timeline as the calls and emails, so nothing gets lost between a service campaign and a sales conversation. Our page on service retention marketing goes deeper on building the cadence.

Service retention keeps the lane full. The showroom needs its own supply, and LeadLocate delivers it. In Leads Manager the store draws its zone with the zone editor, picks the campaign type, writes the prescreening questions, sets Custom Offers and previews sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, which is included with every plan.

Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing. Buyer leads are a mix of VIN specific shoppers and people describing what they want in general terms. Leads always come with the CRM subscription, because the CRM is what receives, routes and works them from the first second. We cannot guarantee lead counts, appointments or sold units, because those depend on your market, your inventory and your team, and no vendor can.

The CRM, SecureWebX, Inventory Link and the My LeadLocate account portal open from one login, and Jax, the bilingual AI assistant, drafts texts and emails in English or Spanish so a rep answers a Spanish speaking service customer in the language they wrote in.

A good rollout adds to the store without disturbing the lane. This is the order we walk service and sales managers through.

1. Start with the phones. Assign tracking numbers per source, build the IVR call flow, set business hours routing and turn on missed call text back.
2. Import the customer list. Contact import brings your customers in, the merge duplicates tool cleans the overlap, and the validators flag bad numbers and addresses before the first campaign.
3. Build the handoff. Decide who receives service to sales leads, set round robin, and show advisors how to add a lead from the phone app.
4. Load the cadence. Set Follow Up Processes and Automated Templates so every new lead gets its first text on arrival.
5. Add lead supply. Make your selections in Leads Manager and let exclusive local leads flow into the same CRM.
6. Measure. Watch answered calls, returned texts and appointments set in Reports for three to four weeks.

Training is included with every plan: the video training library, Live Training and Schedule Training on the top bar. Plans are month to month with no long term contract, and every account is set up for your market, usually the same day. Our migration checklist walks through each step if the sales side is moving from another CRM at the same time.

Can we keep Naked Lime and use LeadLocate at the same time?

Yes, and that is how most service departments run it. Naked Lime keeps sending reminders from your service history, and LeadLocate handles the calls, texts, service to sales handoffs, customer campaigns and exclusive sales leads around every visit.

Does LeadLocate need a connection to our DMS?

No. LeadLocate runs with no DMS connection and no inventory feed required. Repair orders, parts and the service schedule stay in the dealer management system you run, and LeadLocate goes live beside it, usually the same day.

How does missed call text back help the service department?

When a service call goes unanswered, the customer gets a text right away and the reply lands on their record in the CRM texting inbox. The conversation keeps moving instead of waiting on a voicemail nobody checks.

Can an advisor hand a service customer to sales from a phone?

Yes. The advisor adds a new lead from the LeadLocate app, round robin assigns it to the next salesperson, and In-Store Now shows the customer is on the lot. The trade-in form with VIN scan and DealTracker desking pick it up from there.

Are the sales leads exclusive to our store?

Yes. You draw your zone in the Leads Manager zone editor, and every lead in it is delivered to you and only you, prescreened at capture with the questions you choose and backed by a replacement review.

What does it cost?

CRM Only starts at $199 a month. Inbound buyer lead plans start at $799, Marketplace Acquisitions seller lead plans at $999, and the Buyers & Sellers Hybrid Plan at $1,599. Everything is month to month with no long term contract.

We will map a zone around your store, set up the phones and texting, and show your service and sales managers the handoff working on live calls. Month to month, so staying is your call every month.

Prefer to talk right now? Call or text 844-376-2274.