SMS and RCS Messaging Privacy Notice
This Privacy Notice describes how LeadLocate collects, uses, retains, and discloses mobile phone numbers, opt-in data, and message content in connection with its SMS and RCS Business Messaging program operated from +1 (844) 376-2274. It supplements the LeadLocate Site Privacy Policy.
1. Headline commitment
To restate the same commitment in plain language: we do not share, sell, rent, lease, or otherwise distribute mobile phone numbers, opt-in data, or message content collected for the LeadLocate messaging program to third parties or affiliates for marketing or promotional purposes. Phone numbers and consent information collected for this program are used only to deliver the messages described in our Opt-In Policy and to fulfill our obligations to the consumer as their service provider.
2. What we collect
- Mobile phone number. Provided by the consumer through our public sign-up application, a signed written agreement, or a recorded verbal opt-in.
- Opt-in record. The date, time, IP address, and a copy of the consent language the consumer ticked or agreed to.
- Message content and metadata. The body of each message sent or received, the Twilio Message SID, sender and recipient address, delivery status (queued, sent, delivered, read, failed), and any error codes returned by the carrier.
- Opt-out events. The date and time the consumer replied STOP or any equivalent keyword, and the resulting suppression record.
3. How we use it
- To deliver the messages the consumer consented to (see our Opt-In Policy for the message-type list).
- To honor opt-out requests across the entire Messaging Service sender pool, so opt-out on the RCS sender also suppresses SMS and MMS fallback messages.
- To respond to support inquiries, fraud reports, or carrier audits.
- To meet legal, regulatory, audit, and dispute-resolution obligations, including CTIA and FCC requirements.
- For internal analytics on aggregate delivery quality (for example, delivery rates and error code distributions). This data is never combined with marketing profiles or shared externally.
4. Who we share it with
We share the minimum necessary data with the following categories of service providers, all of whom are contractually bound to use the data only to provide the messaging service to LeadLocate:
- Twilio, Inc. Our SMS, MMS, and RCS Business Messaging carrier of record and a sub-processor of Google for RCS.
- Google LLC. As the operator of RCS Business Messaging infrastructure, when the recipient message is delivered over RCS.
- Mobile carriers. AT&T, Verizon Wireless, T-Mobile®, Sprint, U.S. Cellular®, Cricket, Boost Mobile, MetroPCS, Google Fi, and other US wireless carriers, only as required to deliver the message to the consumer handset.
To restate the carrier-required commitment more narrowly: all of the categories of data we collect for this program exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services (Twilio, Google, and the mobile carriers above) that are needed to actually deliver the message.
We do not provide phone numbers, opt-in lists, or message content to any other third party for marketing, advertising, retargeting, audience-building, list-rental, or data-broker purposes. We will disclose data only when required by valid legal process (for example, a subpoena or court order), or when reasonably necessary to investigate fraud, protect rights, or prevent serious imminent harm.
5. Retention
Opt-in records, opt-out records, and message delivery logs are retained for the longer of (a) four (4) years from the date of the event or (b) the period required by applicable law and CTIA or carrier audit requirements. Message bodies may be purged earlier where retention is not required for support, billing, or audit purposes.
6. Your choices
- Opt out at any time by replying any of STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT to +1 (844) 376-2274.
- Help. Reply HELP or INFO for support contact information.
- Access and deletion. Consumers may request a copy of, correction of, or deletion of their personal data on file with us by emailing help@leadlocate.com. We honor verified requests under applicable US state privacy laws, including CCPA, CPRA, VCDPA, CPA, CTDPA, and UCPA.
7. Security
We maintain commercially reasonable administrative, physical, and technical safeguards designed to protect personal data against unauthorized access, alteration, disclosure, or destruction. Mobile phone numbers and opt-in records are stored in encrypted databases hosted in our US data center, accessible only to authorized LeadLocate personnel.
8. Children
The LeadLocate messaging program is not directed to children under 18. We do not knowingly collect personal data from any individual under 18. If you believe a minor has provided us with their phone number, contact us at help@leadlocate.com and we will delete the record.
9. Changes to this notice
LeadLocate may update this Messaging Privacy Notice from time to time. The effective date at the top of this page reflects the most recent update. Material adverse changes will be notified to enrolled consumers at the mobile number on file.
10. Contact
- Email: help@leadlocate.com
- Phone: +1 (844) 376-2274
- Web: https://leadlocate.com