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MarketScan Alternative for Car Dealerships
MarketScan scans lender and manufacturer programs for the best payment. LeadLocate brings the shoppers to scan for, works them by text and phone, and puts the finished structure on a deal page your customer opens, reviews and signs.
What MarketScan is known for
MarketScan has been a fixture on sales desks for a long time, and it is now part of S&P Global Mobility. Its reputation rests on program data. Manufacturer incentives, lender rates, lease residuals, money factors and rebate stacking rules change constantly, and the combinations across makes, trims, terms and lenders run into numbers no desk manager could track by hand. MarketScan's desking product scans those programs and returns payment options across cash, finance and lease, with a grid that shows how residuals, rebates and terms move the number. It also licenses its payment engine to manufacturers and digital retail sites.
For a franchise store that leases heavily or desks across many captive and bank programs, that data is the reason the product earns its seat. A desk manager who trusts the program math can quote with confidence, and that confidence is worth keeping.
Packaging, pricing and data coverage change over time, so confirm current pricing and terms with the vendor directly, and ask which lenders and manufacturers are covered in your market. That coverage list is the heart of the value in this category.
Keep MarketScan for program data and run LeadLocate beside it
Program data answers one question very well: what is the best payment for this customer on this vehicle today? It does not decide whether the customer ever calls back, whether the lead was answered in five minutes or five hours, or whether the payment the desk calculated ever reaches the customer in a form they trust. Those are the questions that decide how many deals get desked at all.
That is the part LeadLocate owns. Your desk manager keeps MarketScan for scanning programs. LeadLocate supplies exclusive local leads, works them through a full CRM with texting, calling and email, and hands the customer a structure on a DealTracker deal page they open from their own phone, review with revisions, and sign electronically. SecureWebX collects the credit application beside it so the file is complete when the deal goes to a lender.
Run together, the store gets the program depth it already relies on plus a pipeline and a customer experience built around it. Our guide to dealership desking software covers how the pieces of a desk fit together, and which pieces belong where.
Questions? Request a Call Back
Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.
Prefer to talk right now? Call or text 844-376-2274.
EZ Desking: the structure every salesperson can build
Not every pencil needs a full program scan. A used car deal at an independent store, a cash deal with a trade, a quick payment for a shopper texting from the couch: these happen all day, and they need a fast, correct structure from whoever is holding the lead. EZ Desking in DealTracker covers exactly that work.
It builds cash, finance and lease structures in a multi pencil grid with goal seek bays, so a manager can hold a payment and solve for down payment or term. Tax is handled by a fifty state tax matrix with three lease tax methods, payments can run semimonthly for customers paid twice a month, and trade credit caps are applied the way states require. Deal defaults are set once for the whole store, so every pencil starts from the same fees and settings. The universal field set covers auto, RV, powersports, marine, buy here pay here and fleet deals.
At deal level, the Incentives Showroom shows OEM incentives inside the deal view, and Inventory Link runs an incentives engine for more than twenty makes on your inventory and brand pages. Worksheets push to SecureWebX so the credit application and the structure match. The EZ Desking worksheets page walks through it screen by screen.
Side by side: program data and the platform around it
Features change on both sides, so verify anything that will drive your decision with each vendor before you sign.
| MarketScan | LeadLocate | |
|---|---|---|
| Primary job | Lender and OEM program data, payment scanning and desking | Leads, CRM, communications, desking, deal pages and credit applications |
| Lender and OEM program scanning | Core product; confirm coverage with the vendor | Keep MarketScan for program data |
| Desking structure | Yes | EZ Desking: multi pencil grid, goal seek, fifty state tax matrix, three lease tax methods |
| OEM incentives at deal level | Yes | Incentives Showroom inside the deal view |
| Exclusive local leads | Verify with the vendor | Every lead in your zone delivered to you and only you |
| Texting and calling | Verify with the vendor | SMS, MMS, RCS with SMS fallback, VoIP softphone, call transcription |
| Customer deal page with e-signature | Verify with the vendor | DealTracker deal page with PIN access, deal chat and revisions |
| Credit applications | Verify with the vendor | SecureWebX with apply links, co-applicant, ITIN and stipulations |
| Contract | Confirm current terms with the vendor | Month to month, no long term contract |
Getting the payment to the customer in a form they trust
A perfect payment on a desk screen is worth nothing if the customer receives it as a photo of a worksheet or a number in a text with no context. The customer deal page is where LeadLocate turns a structure into a decision.
DealTracker publishes the deal to a page branded to your store. The customer opens it from their own phone with a PIN, sees the structure and its revisions, and signs electronically. Deal chat keeps the conversation with the salesperson on the deal itself, with link previews and photo drops, so questions about a payment get answered next to the payment. Digital retail on the deal page walks the customer through the build, a document review, a deal review and a shipping quote. PencilRecap produces a clean, shareable recap sheet, and print packets carry payment ranges and the finance breakdown for customers who want paper, mailed in #10 envelopes with First Class postage.
Managers keep control the whole way. A share can be revoked or voided, the visit log and deal history show who touched what, and the Road to Sale checklist keeps every deal moving. Customers who can see, question and sign the numbers on their own time arrive at the store ready to take delivery. See the desking tool page for the full flow.
The shoppers to desk in the first place
The best program scan in the market still needs a shopper on the other end. Leads Manager is where LeadLocate supplies them. Your store draws its zone in the zone editor, picks a campaign type, sets prescreening questions and custom offers, and previews sample ads, and our team builds and runs the campaigns from those selections through the webXintel Ads Network. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.
The CRM then works each lead. The first text can go out automatically, follow up processes carry it through a schedule of touches, and RCS with automatic SMS fallback reaches every handset. Salespeople call from the VoIP softphone with recording and transcription, and Call Alerts flag the calls where a customer said the words your managers care about, like payment or trade in. The inventory insert button attaches a unit with photos and price to any text or email, and a lead can carry up to five vehicles of interest plus trade-in lines.
Lease customers deserve their own plan. Lease maturity campaigns put the store in front of them before the turn in date, which is exactly when program data earns its keep.
Credit applications that match the structure
Once the customer agrees to a payment, the next delay is usually the credit application. SecureWebX removes it. Salespeople text a branded apply link, and the customer completes a five step application covering personal details, residence, employment, income and review, with a co-applicant, an ITIN or Social Security number, down payment, trade-in and an electronic signature recorded against the version of your terms they saw.
Worksheets built in EZ Desking push straight to the application, so the finance office sees the same numbers the customer signed on the deal page. Completed files land in a shared inbox with status, assignee, amount and notes. Stipulations are tracked with upload to fulfill, adverse action notices come from the application record, and OFAC screening and state disclosures run from the same place. For lenders outside your usual network, the Send to Lender share delivers a code gated, expiring, revocable, watermarked copy, and exports in STAR XML, fixed width, CSV or JSON cover lenders and back office systems that want a specific format.
Two factor sign in, encryption at rest, virus scanning and a full audit log protect every file.
Adding LeadLocate beside MarketScan
Your desk keeps its program data and its routine, so there is no conversion. A practical first month looks like this.
- Draw your zone, choose campaign type and prescreening questions, and approve sample ads in Leads Manager. Our team launches the campaigns from those selections.
- Set store deal defaults in EZ Desking so every salesperson pencils from the same tax and fee settings.
- Decide which deals go to a customer deal page and train salespeople to send the link inside the text thread.
- Give each salesperson a branded apply link and set your disclosures and document requirements.
- After thirty days, compare time to first response, deals desked per week and signed deal pages against the prior month.
We cannot guarantee lead counts, approvals or results, and no vendor can. Plans run month to month from $199 on CRM Only and from $799 with exclusive local leads. See it on the live demo or call 844-376-2274.
Frequently Asked Questions
Does LeadLocate replace MarketScan?
LeadLocate runs beside it. Keep MarketScan for lender and OEM program data, and use LeadLocate for exclusive leads, the CRM, EZ Desking, customer deal pages with e-signature and SecureWebX credit applications.
What does EZ Desking handle?
Cash, finance and lease structures in a multi pencil grid with goal seek, a fifty state tax matrix, three lease tax methods, semimonthly payments, trade credit caps and store wide deal defaults, across auto, RV, powersports, marine, buy here pay here and fleet deals.
Can customers review and sign the deal from their phone?
Yes. DealTracker publishes a deal page branded to your store. The customer opens it with a PIN, sees revisions, chats with the salesperson and signs electronically.
Are the leads exclusive?
Yes. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review.
Do we need a DMS connection or an inventory feed?
Neither is required. LeadLocate runs beside the dealer management system you run. If you have a feed, Inventory Link ingests it and advertises your actual vehicles.
What does it cost?
CRM Only starts at $199 a month and plans with exclusive local leads start at $799, month to month with no long term contract. The pricing page lists every plan.
Give your best payment a better pipeline
Keep your program data exactly where it is. We will map a zone around your store, show you EZ Desking and customer deal pages on real leads, and give you a straight number. Month to month.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



