Magnite Advertising for Car Sales Leads

The largest independent exchange through which publishers and streaming services sell display, video and connected TV to buying platforms, for your zone.

Magnite is the largest independent sell side platform, the exchange through which thousands of publishers, apps and streaming services, including many of the television makers and streaming services on this site, sell their display, video and connected television inventory to buying platforms, with the deals, the curation and the audience data that sit between the publisher and the buyer. It sells to buying platforms and, through curated deals, to agencies, rather than directly to a single store.

For a dealership that means the exchange behind a large share of the connected TV and premium publisher inventory its buying partner reaches, and curated deals that package inventory by audience or content, such as automotive intenders across premium sites, that a buying partner can activate for the store's zone. A store does not buy Magnite; it benefits when its buying partner uses Magnite's deals well.

Connecting your own Magnite account to the CRM has its own page: Magnite ClearLine Integration for Car Dealers. This page is about the channel and the leads.

A store benefits from Magnite when its buying partner uses its curated deals to reach connected TV and premium publisher inventory in the zone efficiently, with the exchange's audience data applied. For a group buying at scale, deal based buying through Magnite is how premium inventory is reached.

The honest objection is that Magnite is infrastructure a store never sees, bought through a platform or a partner, that programmatic reads through branded search over weeks, and that deal quality depends on the buying partner's skill. It is on this list because it is a large part of how the destinations on this site are actually reached.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Magnite fits dealer groups and agencies buying programmatically at scale, and any dealership whose buying partner uses curated deals. It fits less well as anything a single store buys directly.

Magnite is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Magnite, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Magnite routed lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign on the record.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Magnite slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying programmatically for dealership clients, Magnite's curated deals are how premium connected TV and publisher inventory is reached efficiently, and connecting each store's LeadLocate CRM shows the leads each rooftop's plan produced.

Agencies are how most stores buy Magnite, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealer-marketing-attribution-softwareL for how the agency side works.

Nobody drives across three states for a sedan, so the market Magnite is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Magnite. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Magnite; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Magnite looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Does a dealership buy Magnite?

Through a buying partner, yes. Magnite is the exchange through which publishers and streaming services sell inventory to buying platforms; a store benefits when its buying partner uses Magnite's deals and data well.

What is a curated deal?

A package of inventory assembled by the exchange by audience or content, such as automotive intenders across premium sites or connected TV on chosen services, that a buying partner activates for the store's zone.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights and direct inquiries, reported in the CRM by week.

Can my dealership buy Magnite directly?

Yes, through LeadLocate. Magnite is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Magnite, we work through that.

Can Magnite leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Magnite?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Magnite from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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