Advertising on Fortune for Car Sales Leads

Display, video and newsletters across Fortune, reaching executives and business owners in your zone.

Fortune is the business magazine and site read by executives, business owners and ambitious professionals, with advertising sold across its site, newsletters, video and events by geography, section and audience segment, directly and programmatically. Its audience is smaller than the daily business news organizations and more senior, concentrated among people who run companies and the people who want to.

For a dealership that audience buys luxury and premium vehicles and, as business owners, fleet and commercial vehicles for their companies. A luxury franchise, a commercial department or a group with a premium brand can reach those readers in its zone beside coverage of business leadership, and Fortune's rankings and lists give the placements a context of achievement.

A store spends with Fortune for a senior business audience in its zone, in a context of leadership and achievement that suits a luxury or commercial message, at a cost per thousand that reflects the audience. Newsletters reach that reader in the inbox every morning.

The honest objection is a small zone audience, rates that suit luxury franchises and groups rather than a typical store, and an effect that reads mostly through branded search over weeks. It is a precise premium placement rather than a reach buy.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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Fortune fits luxury franchise stores, commercial and fleet departments, and dealer groups with a premium brand in professional metros. It fits less well for used and value stores and for stores that need volume. National sellers can run it nationally.

Fortune is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Fortune, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Fortune sourced lead reaches the CRM as a click from a placement or a newsletter to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest. Commercial inquiries route to the fleet desk through the CRM's distribution rules.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Fortune through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Fortune gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency with a luxury or commercial dealership client, Fortune is a senior business placement with newsletters, and connecting the store's LeadLocate CRM shows the clicks, the routed commercial inquiries and the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Fortune. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Fortune the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Fortune, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Fortune account in your name is billed by Fortune directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Fortune is likely to do for a store of your size, and agrees a review date. If the reporting shows Fortune earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Who reads Fortune?

Executives, business owners and senior professionals, a smaller and more senior audience than the daily business news sites, which suits luxury and commercial vehicle messages.

Can a store target Fortune readers in its zone?

Yes, placements are targeted by geography and audience segment, directly or programmatically. Our team arranges the route that fits when the placement is requested.

How is the campaign measured?

By clicks from placements and newsletters to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy Fortune directly?

Yes, through LeadLocate. Fortune is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Fortune, we work through that.

Can Fortune leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Fortune?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Fortune from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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