Car Sales Leads from Entravision Advertising

Spanish language radio, television and digital from one company, reaching the Hispanic households in your market.

Entravision owns Spanish language radio and television stations in many of the markets with the largest Hispanic populations, including Univision and UniMás affiliates and a large radio group, and it pairs them with a digital advertising operation that reaches Hispanic audiences online and on streaming. Advertising is sold by station and daypart on broadcast through local sales, and by geography and audience on digital, so a dealership can buy Spanish language radio, television and digital from one relationship in its market.

For a dealership in a Hispanic market, Entravision is often the local voice: the morning radio hosts, the local television news in Spanish, the community events. Hispanic households buy vehicles at a high rate, often as a family decision, and respond to a store that speaks to them in their language through media they trust. The digital half extends the buy to phones and streaming with reporting broadcast lacks.

A store spends with Entravision to reach Spanish speaking households through the local stations and hosts they trust, with television, radio and digital from one relationship, in markets where those households are a large share of buyers. A live read by a morning host in Spanish about a truck event is one of the most effective formats in those markets.

The honest objection is that the channel requires Spanish creative and a bilingual salesperson, without which the buy is wasted, and that the broadcast half is attributed by tracked number and lift rather than by click. Outside markets with a meaningful Hispanic population there is nothing to buy, and rates on the leading stations reflect their position.

For the broader case for this kind of channel, Spanish-Language Automotive Advertising covers it without repeating what is here.

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Entravision fits stores in Hispanic markets with bilingual staff and Spanish creative, franchise stores whose brands sell strongly to Hispanic buyers, and dealer groups covering those markets. It fits less well outside those markets and for stores without bilingual staff. National Spanish language sellers can run the digital inventory nationally.

Getting onto Entravision is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request Entravision from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with Entravision, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

An Entravision sourced lead reaches the CRM as a call to the tracked number read on air, a branded search, or a direct inquiry on a Spanish language LeadLocate lead page, usually within days, with the phone leads logged and transcribed. The CRM's distribution rules route Spanish language inquiries to bilingual staff and the follow up can run in Spanish.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Entravision through LeadLocate is not Entravision. It is that Entravision becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Entravision does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency serving dealership clients in Hispanic markets, Entravision's stations are often the core of the Spanish language buy, and connecting the campaigns to each store's LeadLocate CRM lets the agency show the client the Spanish language calls and inquiries routed to bilingual staff.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Entravision. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Entravision the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Entravision and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Entravision is being set up. Media you buy through your own Entravision account is billed by Entravision to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Entravision does best for a store of your size and market, and sets a review date. Nothing about Entravision is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What does Entravision own in my market?

In many large Hispanic markets, Univision and UniMás television affiliates plus a group of radio stations and a digital operation. Our team confirms the roster when the placement is requested.

Does the store need bilingual staff?

Yes. Spanish creative brings in Spanish speaking shoppers, and a store that answers in English loses them. The CRM routes those inquiries to bilingual salespeople automatically.

How is the campaign measured?

By calls to the tracked number read on air, logged and transcribed in the CRM, by branded search lift and by inquiries on the Spanish language lead page, reported by zone and week.

Does my dealership need its own relationship with Entravision?

Not to start. Request Entravision from the Advertising Networks page in the CRM and our team opens the conversation with Entravision for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Entravision leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Entravision?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Entravision placement carries whatever commitment Entravision sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Entravision inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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