Dealer Specialties Alternative for Car Dealerships

Keep Dealer Specialties for window stickers, Buyers Guides and lot photography, and run LeadLocate beside it to merchandise every unit and turn every shopper into a conversation.

Dealer Specialties is a long established name in dealership inventory services. It is known for the work that happens on the lot before a car can be sold: window stickers, the Buyers Guides used vehicles must display, vehicle photography, and the inventory data, descriptions and equipment detail that feed a store's website and the listing sites it advertises on. For many stores it is the reason a fresh trade goes from the back row to a photographed, stickered, listed unit without a manager chasing it.

How the service is delivered, which products are included and what it costs depend on your market and your package. Confirm current pricing, terms and the scope of service with the vendor directly. This page describes the category in public terms and focuses on the part of the sale that starts once the listing is live.

That is the part LeadLocate was built for. A great photo set and an accurate sticker earn a shopper's attention. What that shopper experiences next, how fast they hear back, whether the salesperson can send them the exact car in the message, and whether the deal numbers are right the first time, decides whether the listing turns into a sale.

If your stickers, Buyers Guides and photos are handled and your listings look right, keep that service exactly where it is. Physical lot work is its own job. LeadLocate runs beside it and takes over where the listing hands off: the lead, the reply, the phone call, the follow up, the desk and the credit application.

The two meet in the inventory. Inventory Link, the inventory side of the LeadLocate platform, ingests your inventory feed, or imports your units from your own website when that is simpler, so the photos and descriptions your store already paid for are the ones that appear everywhere LeadLocate puts the car. Every VIN is decoded against an automotive database with government safety and efficiency data, and stock number overrides keep the number on the windshield identical to the number in the system and in the text a salesperson sends.

Nothing about your lot routine changes. The photographer still shoots, the stickers still print, the listing sites still receive their data. What changes is that every car now works harder once it is online, because it is one tap away inside every conversation your team has.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Inventory Link turns a listed car into a merchandised one. The inventory website builder fills a template with your live units, drafts page copy with AI assisted writing and publishes; a regenerate brings it current whenever the lot changes. The same builder gives every salesperson a site under their own name showing your real inventory. The embeddable inventory widget puts that inventory on any page that accepts a line of HTML, from your main site to a salesperson's personal page.

Locate, the vehicle finder, lets a shopper describe the car they want in plain words and sends a request to your team when it finds a match. The OEM incentives engine tracks manufacturer programs for more than twenty makes and shows them in the Incentives Showroom, so a brand offer page and the deal view carry the same current offer. Brand pages build themselves with six offer card formats and a lead form beside every offer, and on a phone the Schedule a Visit sheet rises from the bottom of the screen like a native app.

Fresh trades benefit most. A unit that has not reached the photo lane yet still gets promo photos and stock imagery, so it can be advertised the day it arrives and swapped to your real photos when the shoot is done. Our Inventory Link overview covers every module in detail.

Services and features change on both sides. Verify every detail that matters to your decision with the vendor before you sign.

Most listings are seen on a screen and discussed by text. That is why the vehicle insert button matters so much. It sits in every text and email composer in the CRM. A salesperson taps it, picks the unit, and a formatted vehicle card with the photo, year, make, model, trim, mileage, stock number and price drops into the message. The customer sees your car the way your listing shows it, instead of a link to a marketplace page with three competing stores beside it. Our send vehicles by text page shows it step by step.

When a lead arrives on a specific VIN, the vehicle is attached to the lead from the first second, and each lead record holds up to five vehicles of interest plus trade-in lines. In Store Now marks the units physically on the lot, which answers the question every shopper asks before getting in the car. The same inventory list appears in the CRM Inventory menu and on the LeadLocate phone app, so a salesperson in the service drive or at a customer's kitchen table sees the same photos and specifications your listings show.

Texts go out as RCS with automatic SMS fallback and delivery status on every bubble, so the salesperson knows the car card was delivered, and the whole exchange sits on the customer timeline with every call, email and voicemail.

A listing earns a lead; the CRM earns the appointment. LeadLocate distributes every lead by your rules with round robin across the team, and Automated Templates can send the first text the moment a lead lands. Follow Up Processes run multi step drips per lead type, the phone validator and email validator show a validity dot right on the lead, and voicemail drops reach whole recipient lists in one pass.

Calls run through the browser softphone and the phone app with click to call, call recording and call transcription. Tracking numbers per lead source show which listings and campaigns make the phone ring, and Call Alerts flag transcribed calls that contain the words your managers choose. The IVR call flow builder handles routing, business hours and after hours coverage, so every caller reaches a person or a clear next step.

When the customer is ready, DealTracker desking builds cash, finance and lease structures with a fifty state tax matrix, trade credit caps and three lease tax methods. The customer deal page carries the numbers with PIN access and e-signature, and SecureWebX collects the credit application through an apply link and shares it with the lender you choose through a secure Send to Lender share.

Great merchandising deserves traffic. LeadLocate plans with leads deliver exclusive local shoppers inside a territory you draw in the Leads Manager zone editor. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing. Leads arrive as a mix of shoppers asking about a specific vehicle and open shoppers describing what they want, and our team builds and runs the campaigns on the webXintel Ads Network from the selections you make in Leads Manager.

Supply works the same way. The Marketplace Acquisitions plan delivers opt in seller leads: local owners who filled out a vehicle offer request and asked a dealership to contact them. Every one of those cars will need a sticker, a Buyers Guide and a photo set, which is exactly where your lot service picks it up. Inbound buyer lead plans start from $799 a month, seller lead plans from $999, and CRM Only from $199 for stores with their own lead flow. Details are on the pricing page.

Your account is set up for you, usually the same day you sign. Inventory Link connects your feed or imports from your website, tracking numbers are assigned per source, and your zone is drawn. One login launches the CRM, Inventory Link and SecureWebX on the desktop and the phone app.

In the following days, your website forms are connected so every form fill becomes a lead with the fields mapped, Automated Templates and Follow Up Processes are tuned to your store's voice, and the team learns the vehicle insert button in a single training session. Video training, Live Training and Schedule Training are included with every plan.

Then measure for three to four weeks: time to first response, the share of replies that include a vehicle card, appointments set from inventory requests and sold units by source. We cannot guarantee lead counts, close rates or results, because those depend on your market and your team. What LeadLocate gives you is the tooling and the tracking to see it in your own numbers. Call 844-376-2274 or use contact us to see it working with your inventory.

Does LeadLocate replace Dealer Specialties?

LeadLocate runs beside it. Keep Dealer Specialties for window stickers, Buyers Guides and lot photography, and let LeadLocate handle merchandising through Inventory Link, exclusive leads, the CRM, texting, calling, desking and credit applications.

Will our existing vehicle photos appear in LeadLocate?

Yes. Inventory Link ingests your inventory feed or imports your units from your own website, so the photos and descriptions your store already has are the ones on your inventory website, widget, brand pages and vehicle cards.

What happens to units that have not been photographed yet?

Inventory Link adds promo photos and stock imagery to listings without pictures, so a fresh trade can be advertised the day it arrives. Your own photos lead as soon as they exist.

Can salespeople text a vehicle to a customer?

Yes. The vehicle insert button in every text and email composer drops a card with the photo, mileage, stock number and price into the message, on the desktop CRM and on the phone app.

Do we need a DMS connection or an inventory feed?

Neither is required. Inventory Link can import inventory from your website, and the CRM, texting, calling and desking run from day one. If you have a feed, it connects and your real units appear everywhere.

Is there a long term contract?

No. Every LeadLocate plan is month to month with no long term contract. Plans with leads include the CRM, starting from $799 a month for inbound buyer leads.

We will connect your inventory, show the vehicle insert button working in a live text and map your lead territory. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.