Adpearance Alternative for Car Dealerships

Tracking a lead back to its source is step one. LeadLocate supplies exclusive local leads, tracks every call and form, and works each one inside the same CRM.

Adpearance is a digital marketing company that works with automotive dealerships among other industries. Its public positioning covers paid search, search engine optimization and paid social, together with lead tracking technology that connects phone calls and form submissions back to the marketing that produced them. The pitch to a dealer is visibility: seeing which campaigns turn into real conversations rather than trusting a click report.

That focus on tracking reflects a real problem in dealership marketing. Most stores run several media sources at once, and without tracking every one of them claims credit for the same sale. A vendor that pairs media with measurement answers a question the dealer principal asks every month.

Services, packaging and terms change over time. Confirm current pricing and terms with the vendor directly, and ask to see the media spend, the management fee and any technology fees as separate lines so you know what each one buys.

When a GM or internet director calls us about replacing a marketing and tracking vendor, the reason is usually one of these.

Tracking without working. The dashboard shows which campaign produced a call. The call itself still rang a desk phone, and whether anyone followed up lives in a different system. Knowing where a lead came from does not sell the car; working it does.

Two records of the same customer. The tracking platform holds the call recording, the CRM holds the notes, and the texting tool holds the conversation. A manager reviewing a lost deal opens three screens and still cannot see the whole story.

Media is not supply. Paid search and social send traffic. The sales floor wants names and phone numbers inside a territory, delivered to the store and nobody else.

Terms and fees. Media, management and technology fees stack up, and a long agreement makes it hard to test anything on one rooftop.

LeadLocate puts supply, tracking and the work itself on one record. The lead arrives with its source, every call on it is recorded and transcribed, and the CRM starts the follow up the second it lands.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Exclusive local leads. In Leads Manager the store draws its zone with the zone editor, reads zip stats and a market scan, picks the campaign type, writes the prescreening questions, sets Custom Offers and previews sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.

A seller supply line. Opt in seller leads come from local owners who asked for an offer on their vehicle, so the used car manager gets acquisition opportunities alongside the buyer leads, which are a mix of VIN specific shoppers and people describing what they want.

Tracking built into the CRM. Source feeds, tracking numbers, recordings, transcripts and keyword alerts live on the same lead record the salesperson works. There is no separate tracking login.

Simple terms. Leads always come inside the platform subscription, because the CRM is what receives and works them. Plans are month to month with no long term contract, CRM Only starts at $199 a month, and lead plans start at $799.

Features, packaging and pricing change. Confirm anything that drives your decision directly with each vendor before you sign.

Calls are where most dealership sales start, so this is where LeadLocate goes deepest. Every source can have its own tracking phone number, provisioned for the store and tied to the lead record. Inbound calls ring through a call flow the store builds in the IVR builder, with options, revisions and its own uploaded audio, plus business hours routing and a Forward Calls To ring list built from the dealership's own users. Caller ID name lookup shows who is calling before anyone answers.

Every call is recorded and transcribed, and the transcript opens in a lightbox right on the lead. Call Alerts with Alert Keywords check each transcribed call for the words your store chooses, such as trade in, payment or cancel, and a manager picks All Calls or Alert Calls Only. That is tracking that tells a manager what was said, not only where the call came from.

Missed calls get a text back right away, and the virtual receptionist can screen callers with press 5 before a rep picks up. Reps return calls from the VoIP softphone with click to call, or trigger a call that rings their own cell first. See call recording in the CRM for how managers use transcripts day to day.

Tracking earns its keep when the next step happens fast. In LeadLocate the moment a lead arrives, Automated Templates send the first text for that feed, Texting Chatbots handle the first reply, and round robin assignment puts the lead in front of a salesperson. Follow Up Processes then run a multi step drip per lead type, so the fourth and fifth touches happen on schedule.

The conversation stays on one record. Texting with MMS and delivery status on every bubble, RCS with automatic SMS fallback, email from your own authenticated domain, voicemail drops, scheduled sends and trackable short links with click stats all log to one communications timeline beside the calls. The Phone Validator and Email Validator put a validity dot on the lead, so reps stop chasing dead numbers.

When the shopper is ready to talk numbers, DealTracker desking pencils cash, finance and lease with the fifty state tax matrix, and the customer deal page carries the numbers to the shopper's phone for review and e-signature. SecureWebX apply links collect the credit application, and Send to Lender shares it with the lender you choose through a code gated, expiring, revocable, watermarked link. Jax, the bilingual AI assistant, drafts texts and emails in English or Spanish.

The goal of tracking is one version of the truth at the month end meeting. LeadLocate gets there by keeping the source on every lead from the moment it is created. The Lead Feeds Manager gives each source its own feed, default feeds carry Manager Lead Copies so a manager sees every lead a feed delivers, and your website forms connect through your form intake link with their fields mapped and their source intact.

Visitor analytics inside the CRM show sources, sessions, devices and top pages for your lead pages and salesperson sites. Reports roll the activity up for each rep, for the rooftop and for the group, and the Reports dashboard sits on the dock. Because every call, text, email and voicemail is on the same timeline, a manager reviewing a lost deal reads the whole conversation in one place.

Stores that keep another vendor for part of their media can still measure everything in one system. Point each outside campaign at its own feed and tracking number, and every response lands in the same CRM beside your exclusive local leads. Our page on dealer marketing attribution covers the setup in more detail.

1. List every tracked source. Write down each campaign, tracking number, landing page and form, and confirm who owns the ad accounts and the numbers.
2. Stand up the CRM. Add users and roles, import contacts, set Follow Up Processes and Automated Templates, and connect your website forms through the form intake link.
3. Build the phone flow. Assign tracking numbers per source, build the IVR call flow, set business hours routing and choose your Alert Keywords.
4. Make your Leads Manager selections. Draw the zone, choose the campaign type, write prescreening questions and review See Samples.
5. Overlap before you cancel. Run both for a few weeks and compare time to first response, touches per lead and appointments set.

Training is included with every plan through the video training library, Live Training and Schedule Training on the top bar. Every account is set up for your market, usually the same day, and an inventory feed and DMS access are not required.

We cannot guarantee lead counts, appointments, close rates or sold units, because those depend on your market, your inventory and your team, and no vendor can. What LeadLocate delivers is every lead in your zone, tracked from its source and worked from the first second. The demo shows it running on real lead flow.

Does LeadLocate include call tracking?

Yes. Every source can have its own tracking number, and every call is recorded and transcribed on the lead, with Call Alerts that flag the keywords your store chooses.

Can we keep our current marketing vendor and use LeadLocate?

Yes. Give each outside campaign its own feed and tracking number, and every response lands in the LeadLocate CRM beside your exclusive local leads, measured on the same reports.

Are the leads exclusive to our store?

Yes. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review.

Who runs the ad campaigns?

Your store makes its selections in Leads Manager: zone, campaign type, prescreening questions and Custom Offers. Our team builds and runs the campaigns on the webXintel Ads Network, which is included with every plan.

Do we need a DMS connection or an inventory feed?

Neither is required. The CRM, leads, phones and desking run from day one, and Inventory Link can import inventory from your website whenever you want units in the CRM.

What does it cost?

CRM Only starts at $199 a month. Inbound buyer lead plans start at $799, Marketplace Acquisitions seller lead plans at $999, and the Buyers & Sellers Hybrid Plan at $1,599, all month to month.

We will map a zone around your store, set up tracking numbers for your sources, and show your managers calls, transcripts and follow up running on real lead flow. Month to month, so staying is your call every month.

Prefer to talk right now? Call or text 844-376-2274.