WE FIND CAR BUYERS OUTSIDE OF YOUR DMS OR CRM - ALL 50 STATES

AUTOMOTIVE EQUITY MINING TOOLS THAT DELIVER BEST ROI FOR YOUR CAR DEALERSHIP

Our powerful process gives you access to all the prospects in your area looking to trade-up or upgrade their current vehicle. All your sales staff has to do is get them into the store.

If you are looking for a dealership data mining tool that will bring people into your showroom and sell more cars, you have found it! LeadLocate is equity mining software that is designed to find local customers who are on the market looking to sell or trade their vehicle for a new one. We target people who are actually looking to sell in your local community and not your old customers from the DMS.

To date, the automotive data mining software has been limited to a vague concept of scraping data from your dealership DMS systems and organizing it in a database that your internet or BDC sales team can cold call. Even though there are really good equity mining tools available, they still fall short of being considered an irreplaceable lead generation tool for sales. The reason is simple, it sucks to cold-call customers from your old database and try to invite them to the store without them ever expressing any interest in doing so.

Our automotive equity mining tool works differently by targeting people who actually expressed interest in selling their current vehicle. Our system generates local prospecting leads that you can quickly contact and invite to the store for a free appraisal and trade-in consultation. Because our database contentiously updates throughout the day stores that use our dealership data mining service see anywhere from 100 to 500 fresh opportunities a day.

FIND LOCAL CUSTOMERS WHO WANT TO DO BUSINESS WITH YOUR DEALERSHIP

If your car dealership has been experiencing stagnant sales and a lack of leads, it may be time to invest in data-mining. Running commercials on local television networks and sending out mail and e-mail to previous visitors is a good start, but there are now automotive equity mining tools that can take you to the next level. Below we'll take a look at how data-mining can help your dealership reach new heights.

While local commercials and mass mail or e-mail campaigns may bring some results, they are very expensive marketing strategies that provide a small return on investment. Even though sending e-mails may seem like a free solution, it takes a lot of time and doesn't produce strong results. By doing targeted external dealership data mining in your geographic area, you can provide specific advertising to new prospects based on the vehicles you want to sell and take in on trade.

On the other hand, if you send a canned e-mail to your entire lead list, you run a risk of making customers feel genetic and undervalued. These types of e-mails can annoy or anger those they do not apply to; causing them to give other brands a chance. These same people may then go on to tell their friends and family to avoid doing business with your dealership.

To solve the issue of heavily relying on email marketing is to use equity mining software so that your prospecting messages can be personalized to fit that specific customer. This will make your clients feel as though you truly care about their needs, and they will become more interested in doing business with you.

So what exactly our data mining and equity mining software do? We target specific vehicle makes and models that have your store wants to take in on trade and pair it with your current inventory. This allows you to take profitable trade-ins and sell units that you have in stock. In the case of a Ford dealership, we can target specific year ranges, specific models, loyalty rebate units, conquest brands, and many other details that are specific to your dealership. By data-mining, you will know the exact situation and characteristics of the people you are marketing to, allowing you to develop a specialized campaign that appeals to them.

Data-mining is the way to go for car dealerships looking to tap into a NEW customer base that they did not have access to before. Gone are the days where television commercials and generic e-mails are enough to bring in customers. Today's consumer wants personalized service and our data-mining tools give you the ability to provide it.